Mayor Gwen Johansson and Council are pleased to
announce that a new logo and tagline have been adopted
for Hudson’s Hope. The District Council of Hudson’s
Hope embarked on a branding process in 2012, to
modernize its brand and address the following objectives:
• Local and regional recognition as a recreational tourism
• Inclusion as one of the legs of the Alaska Highway journey.
• To bring families to live in this safe, affordable community
(linked to the major industrial projects in the area).
• To drive business interest including cottage retail and
• To pull a disconnected community together.
The process involved considerable discussion and review
of options by Council and staff. Numerous suggestions
were provided by the public and some of those suggestions
led to the final design that was adopted.
The new tagline “Playground of the Peace” was previously
utilized by the District and very much reflects how we are
perceived by residents in the region. The new logo incorporates
colours that are representative of the visual attributes of
The logo and tagline are being incorporated in external
correspondence and will soon feature predominantly on
our website and Facebook account. Over the coming
months, several municipal vehicles will feature the new
design and promotional materials will be updated.
There are no plans to change the Welcome signs to the District.
Council wanted to ensure that the hard work and effort
that went into the former logo was recognized and that
logo, and its predecessors, will be prominently displayed
in the District office.